This campaign was developed as part of an MBA seminar paper at FOM University of Applied Sciences. The strategy draws on Anholt's Nation Branding Hexagon and Dinnie's competitive identity framework, applied to Germany's deep-tech innovation ecosystem. The full paper covers campaign objectives, target audience analysis, media planning, and instrument design.
View Paper → Coming SoonProduced for academic purposes. All campaign figures, ROI projections, and media cost benchmarks are drawn from publicly available 2024–2025 market sources.
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